Niche Lab — RPM & CPM Explorer
Compare YouTube sub-niches by what they actually pay — RPM and CPM ranges by niche, sub-niche and audience country, with the best-paying combinations ranked.
Personal Finance / Investing · sub-niches
RPM = your take-home / 1k views · CPM = advertiser-side · United States
In Personal Finance / Investing, Credit Cards & Banking pays about 2.0× more than Budgeting & FIRE per 1,000 views — same effort, very different payout.
Best-paying combinations · United States
Across all covered niches, ranked by geo-adjusted RPM (mid-range).
- 1Credit Cards & Banking · Personal Finance / Investing$24/1k
- 2Tax & Wealth Planning · Personal Finance / Investing$21/1k
- 3Stock Market & Investing · Personal Finance / Investing$18/1k
- 4Real Estate Investing · Personal Finance / Investing$17.5/1k
- 5B2B Software & SaaS · Tech / Software / Reviews$16/1k
- 6Digital Marketing · Business / Make Money Online$14.5/1k
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